The fever for the color red, one of the star tones of 2023, seems to last until, at least, the beginning of 2024. This has been decided by the consumer public, who perceives in that ‘touch of red’ the Spirit of Christmas.
Jennifer Lawrence has taken note of this and demonstrated the ability of a garment to elevate a style. The actress attended the premiere of Appropriate with a look where the main protagonist was a striking red coat.
Made of double-face cashmere with an inverted lapel and lightly structured shoulders, the piece Lawrence wore sold out in a matter of hours. This was published by the Lyst platform, a leading fashion search portal, confirming that Internet searches for The Row, the brand behind the coat, increased by 533% since Lawrence’s image came to light.
The Row is the brand founded by Mary-Kate and Ashley Olsen, and the coat in question is sold for 10,700 euros. Within a few hours, The Row’s website showed that it had completely sold out in all available sizes.
