This year 2023, TikTok has been the greatest exponent of beauty trends. Of course, fashion catwalks, street style and the looks of celebrities and influencers have had a lot of relevance. But this social network has brought us an absolute democratization of the viral: anyone from home can cause a sensation with makeup created by themselves.
If anyone leads the position of beauty trend prescriber on TikTok, it is undoubtedly Hailey Bieber, who this year has made aesthetics such as ‘glazed nails’, ‘strawberry makeup’ and ‘latte makeup’ fashionable. But she has not been the only one who has caused a sensation among users of the social network.
The ‘clean look’ has also been strong, both in makeup and hair. And we have witnessed how a wide variety of cosmetics became, overnight, absolute essentials in the makeup bags of all beauty content creators, selling out in record time in stores. All in all, you are surely curious to know which beauty TikTok has been the most liked this year.
The TikTok video with the most liked beauty routine this year does not belong to any celebrity, no actress, singer or model has captured the hearts of users like the content creator Nyadollie. Under the alias @dollievision, she has 2.8 million followers on this social network, where she shares her beauty, skin care and makeup routines.
Specifically, it has a video of just 30 seconds that has more than 37 million likes. It also has more than 700 thousand comments, 1.8 million users have saved this TikTok and more than 532 thousand have shared it. The key to its success is not a complete and complex routine with several steps, incorporating different professional makeup techniques. Nor is it a flashy look that will cause a sensation for a special occasion.
The real reason why this video has been liked so much is the impeccable appearance of the skin of its protagonist, who with just four steps achieves a most flattering finish. Start the routine by applying a moisturizing cream from the Fenty Beauty brand, owned by the singer Rihanna. Next, she subtly outlines her eyebrows to outline her shape.
The next step is to apply a concealer lighter than your skin tone on the arch of the eyebrow, the bridge of the nose and the chin area, which you blend with the help of a sponge to highlight your features, providing luminosity to the complexion. . Then she uses a striking fuchsia pink eyeshadow, which contrasts beautifully with her skin. Finally, a touch of powder highlighter and blush on the cheekbones to round out a routine that only adds ‘likes’.
