Ten years have passed since Cristina Pedroche debuted at the Campanadas de la Sexta in an extremely transparent dress. Seeing the most viral dress of the year, criticizing or praising it, or discussing the so-called ‘Pedroche effect’ in the Chimes are now part of the traditions of the Spanish to say goodbye to the year. Today, on the tenth anniversary of that viral moment on television, Pedroche returns to the fore again, on Antena 3, and this time she does it renewed.
“This is my dress because I am life and I am Mother Nature,” stated the presenter. With the first bell, Pedroche has taken off the first layer of her dress to display a unique piece with a life of its own that seeks to make visible the drought that is devastating Spain. “I am a wave,” she proclaimed excitedly, but not before thanking the work of her entire team.
Under the creative arm of Jossie, the Navarrese designer Paula Ulargui has carried out what is probably one of the most difficult tailoring projects in the recent history of fashion. All the styling has been made from 100% organic materials, recycled wool and other biodegradable materials, from the cape, through the dress, to the shoes.
Using a 100% recycled wool base, hydroponic cultivation was carried out on the layer to root the different plants in it. Ulargui explains that getting this piece to come to life has been a real technical challenge.
In the eyes of the designer, controlling the growth of plants in a timely manner is a great challenge. “In my work there is always a factor that is beyond my control, to some extent,” he tells La Vanguardia exclusively and adds that the design has required “many pattern tests, choice of seeds and growing times until the result is found.” brighter”. The result is a mantle of red amaranth to which are added nasturtium plants that cover the waist area.
Beyond the first layer, the dress in question in green tones and with transparencies, has been created using an organic and biodegradable fabric made with gelatin, agar, glycerin and water. The resulting material is ephemeral and can be molded through heat. “We did many color and texture tests of the biomaterial of the water dress until we found the most suggestive tone and glazes that brought us closer to the idea of ??clean water in nature that we were looking for,” details the natural seamstress from Navarra.
Bathed in a magical dress that evokes water and nature, Pedroche has managed to shine with her own light. The style is completed with shoes with a pine wood base, adorned with fastening ribbons and made of cotton fibers with the same biomaterial as the dress. The result of this idea is a garment full of symbology in a sustainable way, what Josie defines as an “allegory of water as a fundamental resource for the creation of life” inspired by a mythological being, a river nymph.
Another year, the second in a row, that the presenter has decided to take advantage of her media moment to give voice to a social cause. Thus, while in 2022 she said goodbye to UNHCR, this year she is partnering with Greenpeace to talk about the importance of water.
“Spain is the driest country in Europe and is expected to experience droughts ten times worse than the current ones in the future. These periods of drought and heat will reduce the availability of fresh water and threaten food production, causing prices to rise,” explains Eva Saldaña, executive director of Greenpeace.
