Chiara Ferragni did not end 2023 in the best of ways. At the beginning of December, the Italian influencer was the protagonist of a major controversy related to misleading advertising associated with a traditional Christmas sweet. The Italian Competition and Market Guarantee Authority (AGCOM) published that the companies of the popular influencer Chiara Ferragni were going to receive a sanction of more than one million euros for an ”incorrect commercial practice” together with the company of Balocco food.
As explained in the statement, both the content creator and the food company deceived consumers into believing that by purchasing a ”pandoro” (traditional Christmas sweet) they were going to contribute a donation to acquire new machinery for therapeutic treatment. of children with osteosarcoma and Ewing sarcoma.
In addition, it was also made public that said donation to the Turin hospital had been made months before by the food company with a total amount of 50,000 euros, while the content creator’s companies had raised more than one million euros. with the campaign.
After what happened, the Italian businesswoman published a video on her social networks apologizing and ensuring that she was going to donate one million euros to the Queen Margaret Hospital in Turin. ”I realized I made a communication error. I will challenge the AGCM’s measure because I consider it disproportionate and unfair. My mistake in good faith was linking a commercial activity with a charitable one. Unfortunately you can make mistakes, I regret having done so and I realize that she could have been more attentive,’ declared the influencer.
Since then, the Italian businesswoman has remained silent and completely removed from her social networks. But after several days away and on the occasion of the new year, Chiara Ferragni reappeared on Instagram and sent a message of gratitude to those who had shown her all their support these days. ”I would like to thank all those people who have been by my side these days and have had a good word to comfort me,” she began by saying.
”Those who sent messages and those who encouraged me to return to social networks. Thanks to those who are there, to those who listen, to those who do not want to repress but help. To those who have expressed their opinion, even if negatively, in a soft and constructive tone, because in life there is always time to compare, reflect and start again,” declared the Italian. But the businesswoman’s return to social networks has once again generated a great barrage of criticism and many have classified these words as ”victimism” after everything that had happened.
