It is increasingly difficult to differentiate the car models that we see every day on Spanish streets and highways. The vast offering offered by traditional brands, such as Seat, Renault or Citroën, has been further intensified in recent years with the notable arrival of Chinese brands in the automobile market in our country.
Manufacturers such as Polestar, BYD or Maxus have added a new dimension to the diversity of options available to Spanish drivers. The success of the cars from the Asian giant is reflected in the historic milestone achieved this summer by the MG ZS. The SUV manufactured by the old British brand and belonging to the SAIC Motor group (Shanghai Automobile Industry Corporation) led the ranking of the best-selling models in our country in the months of August and September.
If last year, for the first time, three Asian brands, the Japanese Toyota and the South Koreans Hyundai and Kia, took the podium of the best-selling vehicles in Spain, everything seems to indicate that in a few years the Chinese manufacturers could also rise to the top. first places in the ranking. In fact, Asian brands are going to gain ground in the coming years, according to a study published by Ganvam.
The vehicle sellers association predicts that, by 2030, automobile brands from Asia will constitute 29.5% of sales in the Spanish market. Diego Gutiérrez-Colomer, an expert in the automotive sector in the Asian market, points out that “current legislation encourages electric cars,” and highlights that China “is the largest manufacturer of electric vehicles and the largest producer of batteries in the world.” .
As time goes by, we will become familiar not only with the models of Chinese companies, but also with the distinctive features that characterize each manufacturer. Currently, various brands have consolidated their presence in the Spanish market, and others have already announced their imminent arrival. Therefore, we will proceed to carefully review their logos and explore the meaning they contain.
