It is undoubtedly the most romantic jewel of the luxury industry but also the nightmare of airports. Cartier’s ‘Love’ bracelet, which has an average price of 5,000 euros, revolutionizes all airport police checkpoints in its wake: it beeps at all of them and cannot be removed.
The history of this bracelet dates back to 1969. Designed by the Italian jeweler Aldo Cipullo, the piece symbolizes “eternal love” and is characterized by a visible screw connection that can only be opened or closed with a special tool.
Its design literally evokes an unbreakable commitment and, in fact, many lovers screw it on and then get rid of the only tool that could open the closure. A kind of modern-day chastity belt. Its shape is also a nod to the silhouette of the Santos watch, another star of Cartier’s permanent collection.
Today, converted into an icon of high jewelry, the Love de Cartier bracelet is not only a symbol of eternal love but also an emblem of distinction and luxury that is transmitted from generation to generation. The price of this bracelet ranges between 4,000 euros and 8,000 euros depending on the materials and finishes used.
In fact, the success of the Love bracelet is such that the firm has launched the same concept in a ring. An engagement ring with Cartier’s famous visible screws that has a price of 1,370 euros.
