It was about a year ago when Mediaset decided to change its strategy to face the loss of viewers it was suffering. The leadership of the communication group decided to dispense with some of its most emblematic programs and opt for other formats and faces. Now, despite the fact that Antena 3 programs such as Your face sounds to me or And now Sonsoles are leaders in their slot, Telecinco has gotten closer again. In the case of this last space, we are seeing how TardeAR has gained ground again this Friday, April 19.
As for other time slots, the programs by Ana Rosa Quintana and Sonsoles Ónega are getting closer to their share of viewers. Although Y Ahora Sonsoles achieves a 12% share, TardeAR, with Frank Blanco as host on Fridays, closes the gap, registering 11.9%. This could indicate that Telecinco is approaching dominance in the afternoons, a role that Antena 3 played until now, despite some exceptions.
As for Friday nights, Tu cara me sounds continues to be unbeatable, despite the fact that it has registered a slight drop in its audience in its second gala. The share was 21.2%, as well as 1,929,000 viewers. The second gala experienced a loss of 2.8 share points compared to its premiere last week, which means 284,000 fewer followers. However, it continues to outperform its direct rival, Friday! from Telecinco.
For its part, the program hosted by Beatriz Archidona and Santi Acosta fails to take advantage of its rival’s declining audience. Last night it registered a decrease in its share, falling to 10.3% and reaching only 902,000 viewers. Their guests, Edmundo Arrocet and Ana Obregón, were not enough to push for an improvement in the presence of viewers in front of the television.
On the other hand, other television networks benefit from the decline of these two eternal rivals. For its part, La 1 registered an increase in its prime time screen share thanks to the film Public Enemy, which obtained 8%, increasing 1.7 points compared to the previous week. It is a film released in 1998 and directed by Tony Scott, in which great faces of cinema appear such as Will Smith, Gene Hackman, Jon Voight, Regina King and Lisa Bonet, among others.
