Two Brother Barcelona students, Laia Sánchez and Àlex Porras, have launched a revolutionary campaign called “I Have a Name” to combat micro-racism rooted in common expressions of our daily lives.
Inspired by a project in their creativity school that sought to address social exclusion, they identified a problem present in Spanish society: calling bazaars, supermarkets or grocery stores according to the race of the owner.
Within the framework of the brief provided by Brother Barcelona, ??Laia and Àlex explored the frequent expression of assigning racial labels to businesses, a practice that they revealed as racist and reductionist.
The “I Have a Name” project was created with the aim of raising awareness about this problem and offering alternatives to offensive expressions, challenging the presupposition of nationality based on physical appearance or the type of business.
The initiative was materialized through posters strategically placed in the city, each one assigning a name to the business owners and proposing respectful terms to refer to those places.
The campaign was not limited to the physical space, as the creators launched the Instagram account @tengo nombre_ to amplify the message and encourage participation. In a matter of days, the account went viral, generating a significant impact and motivating users to share and support the campaign.
