Fame and fortune are now a consequence of the increase in followers on social networks, but these protagonists have been famous since their cradle and many of their relatives top the lists of the richest in the world. Some of their ancestors were influencers represented in paintings by the best painters throughout the centuries, and now they do the same on their social networks.
Our closest case is that of Victoria Federica de Marichalar. She doesn’t like the influencer label, but it is the way to simplify her particular fit as a royal it girl within the world of networks. She made her Instagram profile public in 2021 and in a short time surpassed her brother Felipe in popularity. At that moment Victoria wanted to distance herself from being an Instagrammer who makes a living from it, but recently she has started sharing content with the label
Infanta Elena’s daughter is related to the King but is not part of the Royal Family, and, due to her age, she continues to look for a role in the world that matches her unique position. She seems interested in the world of fashion and attending parties and already has 267,000 users following her.
The former’s cousin is Olympia of Greece, the first-born of the princes of Greece, Paul and Marie-Chantal Miller, who has enjoyed the freedom of not belonging to a reigning royal house. She focused her studies on the world of art and fashion. For this reason, and because she is descended from the stylish Miller sisters, it is not surprising that she is a blue-blood influencer. Louis Vuitton, Bulgari, Saint Laurent, Gucci… there are few luxury brands that resist collaborating with her either because of her title or her personal style. Almost 300,000 profiles follow her on Instagram and, apart from content related to fashion, she shares summer pictures with her three younger brothers, Constantine, Achilles and Odysseus.
Today Denmark proclaims Frederick X, the uncle of Count Nicholas of Monpezat, as king. It is not clear if this young model and influencer has been invited to the celebrations, what is clear is that he will not attend. His grandmother, Queen Margaret II, withdrew the title of prince from him and his brothers in January 2023 to reduce the royal family and make it equal to the rest of the European crowns. Before that, Nicolás tried to embark on a military career like his father, but he gave it up shortly after. What the former prince seems immersed in is his work as a model. He has already walked for Dior, among other brands, and also stars in editorials in publications specialized in men’s fashion.
Eugenie of York is the only member of the British royal family who maintains a personal public profile on Instagram, where she has almost two million followers. Far from focusing on fashion, in her publications she gives voice to social issues and charitable causes in which she collaborates. She also promotes the podcasts where she participates and where, for example, she gives a close image of what it is like to live in a palace in the 21st century. She recently told how they received home delivery food delivery people in Kensington.
Unlike European monarchies, Arab royal families have found a new way to communicate on Instagram. It is difficult to find cases of members of ruling European families developing personally online, but the Arabs have the advantage in this matter. Rania of Jordan, the former Sheikha of Qatar Moza bint Nasser, Prince Hussein of Jordan, Prince Fazza of Dubai or, in Brunei, Prince Abdul Mateen (who is starring in a marathon nine-day wedding) accumulate millions of followers on their official profiles . Most of these royal members share institutional content, but the last two princes also show their vanity by showing off their genius and figure in their profiles.
Lady Di’s most visible relative on the social network is Lady Kitty Spencer, her niece. She is not part of the British royal family but she is a cousin of Princes William and Harry. Her wedding to Michael Lewis was a social event in Rome and, although she is very reserved with her private life, she shares images of her engagements with big fashion brands on Instagram.
Addicted to the social network, the sisters Carolina and Clara Borbón-Dos Sicilias, daughters of Prince Carlos de Borbón and Chevron-Villette, seem to be. They share images of their daily lives, their family, their interest in fashion and their attendance at parties. Clara made headlines over the summer for her alleged relationship with Prince Christian of Denmark, something she was forced to deny in a statement on her profile, and she stopped fantasizing about becoming queen.