When Silicon Valley’s big tech companies ordered their employees back to the offices last year, resumes on Eventbrite increased by 200% in just one month. The largest ticket and events technology platform in the world decided to make remote work its hallmark and has thus managed to gather and retain talent “that otherwise would have been impossible beyond the pandemic”: a total of 700 workers in all over the world, 200 of which in Spain alone.
The marketing director and spokesperson for Eventbrite, Tamara Mendelsohn, is convinced that thanks to this labor flexibility policy the platform has managed to create in Spain, halfway between Madrid and Barcelona, ??the hub or bridge between the teams in Asia and those in the United States. United and create one of its main innovation teams, which works specifically on how to apply generative artificial intelligence in its products to make them more effective.
Eventbrite became known in Spain after purchasing Ticketea in 2018 for a value of 11.2 million dollars (about 10.3 million euros). But the platform goes far beyond simply selling tickets. It initially serves a community of hundreds of thousands of event creators around the world who use the service to manage, plan and execute their own live and online performances. Without going any further, last year it managed the sale of more than 300 million tickets for more than 5 million events around the world, generating net income for a total of 326.1 million dollars (302 million euros), an increase of 25% compared to the previous year.
“The normal thing for a company that manages live experiences and whose reason for being is to bring people together around an event would be to spend the day all together working. Meeting is important for us, but not forcing it for no reason and even more so when people – says Mendelsohn, referring to the workers – what they are telling us is the opposite, and that they are not going to work harder or better by being in an office.” .
Flexibility in the work model is one of the main decisions that the company made after the pandemic and what they have turned into a hallmark to attract and retain high-level talent around the world. “When we need to meet we do it in offices like these – says Mendelsohn, pointing to the First coworking building in Barcelona, ??where the meeting with La Vanguardia takes place – but we are aware that by having made flexibility a priority for the company, we have “We have managed to have a diverse workforce that benefits us.” “Our diversity not only attracts a more diverse audience. Diversity improves the product, our processes are strengthened and the results are better,” concludes the Eventbrite spokesperson.
The executive has announced that hiring will continue in Spain throughout 2024, to complete a staff of around 200 professionals between Madrid and Barcelona, ??of which 80% work completely remotely from their homes.