Telephone companies increasingly offer us more services. All very interesting. All striking. But, on many occasions, they cover needs that the client does not have, that he does not consider having and that he is overwhelmed by thinking about having. O2 stands out from the competition by betting on simplicity as a brand value. Faced with the barrage of proposals from other operators, only three large blocks of services: fiber and mobile, mobile only and fiber only.

In short, simplicity and tranquility, which is one of the objectives of many citizens in these first weeks of the year full of good resolutions. And that is precisely O2’s claim for 2024: they want to be our first good decision of the year.

Every January we reset our life counter to zero. We make good resolutions, like reading more, going to the gym, meeting more with those friends for whom there is never time, eating healthier, doing batch cooking to have all the meals of the week organized and not having so much delivery pizza for dinner…

Reality, however, makes it difficult for us. The new year usually comes accompanied by increases in the rates of almost everything, from bus fares, car insurance or gym fees. Everyday situations that test the serenity of the calmest.

Taking advantage of this whirlwind of changes and increases, many telephone operators increase their prices, or launch lightning promotions so picturesque that the average user ends up not knowing exactly what they are contracting, or how much they will end up paying when the bill arrives at the end of the month. All this, of course, with draconian permanences.

Faced with this maelstrom, O2 remains faithful to the proposal with which it landed in Spain in 2018: competitive price, with the quality of the largest fiber network and 5G technology, and, of course, customer service, respect and care.

Would we still go to our favorite restaurant if, every once in a while, the manager called us on the phone in the middle of the afternoon to make menu offers? This seemingly crazy tactic is a common practice of many operators with their clients. O2 stands out: no intrusive commercial communications.

Once the customer opts for a service and rate, they are offered that service and rate. There are no surprises in the final price of the invoice either. And that peace of mind of always paying the same amount, without making decisions in a hurry, is worth its price in gold.

Good companies have customers who never remember them. This silent relationship is a sign that the service works, because few things drain as much energy as complaining about services that don’t work. O2 has the largest fiber network and 5G technology and that translates into excellent connectivity, both at home and away.

And, of course, he pampers his clients for the mere fact that they are his clients. Any improvements in terms of features or prices are first offered to customers, even without their request, regardless of the duration of their relationship with us. In addition, the contract includes an O2 Cloud service with 500 GB free in the cloud and a discount of 2 euros on the monthly Movistar Plus subscription.

Life takes many turns in 365 days and we are only in January. Maybe today you hire a mobile service and in two months you have a business phone and you don’t need it. Or that your son becomes a gamer and needs more gigs. Or they give you a scholarship abroad and you have extra gigabytes. These situations become a problem when the contract has a permanence clause.

With O2, if one day you decide to change companies, you can do so without giving any explanation and whenever you want (without permanence). No repeated calls with dazzling offers to keep you. In other words, the client calmly contracts the rate and service that best suits his needs, enjoys that service with peace of mind and can end the relationship without drama when he deems it appropriate.

There remains one last obstacle that turns relationships with operators into an impregnable tower of Babel: customer service. Each query is answered directly and efficiently by one person and, if possible, in a single call. Furthermore, you can contact us through the website (o2onlines.es).

In short, an operator that simply offers peace of mind. Because life is already full of surprises and uncertainties, and everything that takes away our daily worries, complications and unnecessary annoyances is welcome.