Rihanna has done it again. The artist from Barbados has revolutionized the beauty sector with her latest launch with which she demonstrates that her brand, Fenty Beauty, is designed for all skin types. The businesswoman has just put We’re Even Hydrating Longwear Concealer on sale, a concealer that has already gone viral on TikTok.

“Why settle for just one thing when your concealer can do it all for you? We’re Even offers you more than you’re used to: beneficial ingredients that hydrate, reduce inflammation and brighten, while providing natural coverage that lasts all day,” says the singer.

This product has been designed with the aim of hiding and combating dark circles and bags. It provides medium, hydrating coverage that also improves the skin while it is used. It is perfect for girls and boys who have dry or combination skin and are looking for a concealer that leaves them with a very natural finish.

The innovative product provides immediate hydration for 12 hours of use and has three key ingredients: Persian silk tree extract that combats signs of fatigue in the eye contour, sodium hyaluronate that helps hydrate and condition, and extract of fig, which provides immediate and long-lasting moisturizing effects on the skin.

The Fenty Beauty concealer is available in fifty shades designed to adapt to all skin types so that your clients can find the perfect color. A product that blends easily into the skin, as is the case with its Eaze Drop Blur Smooth Tint Stick makeup base, which glides on like butter.

In this case, the dark circles concealer, which is on sale at Sephora for 29.99 euros, has a very simple and effective application thanks to its flexible applicator that imitates the shape of a finger. As several TikTokers demonstrate, it can be blended with a brush or sponge to obtain that natural result. Many also choose to seal the area with mattifying powders from the same firm, Invisimatte 2.0 (34.99 euros).