At this point it is difficult to contemplate a complete makeup without three fundamental elements: blush, highlighter and, of course, bronzer. Although, in recent years, a product with a function similar to bronzer has managed to gain a place in the equation, it is contouring or ‘contouring’. Although we often make the mistake of thinking that they are the same, this is not the case. The products, their purpose and the way of applying them differ from each other.

While the bronzer is used to add some color to the face, to achieve that ‘sun-touched’ effect, the objective of the contour is to sculpt the features of the face. Through a play of strategically placed shadows, facial features can be altered and added dimension. And this directly affects the way in which each of them is applied during makeup.

When choosing between a bronzer or a contour for makeup, it is essential to be clear about what you are looking to achieve. On the one hand, the first usually presents warm or neutral colors and can be found with both a matte and a shiny finish, which provides luminosity to the face. The case of contour is very different, since its tones are cold or neutral. And the finish will always be matte.

As for how they are used, when it comes to bronzer, this is the most recommended for natural or subtle makeup. Where a dramatic or more striking finish is not wanted. And the opposite happens with the contour, because its purpose is to mark and define the face.

The respective techniques of these products are tanning or contouring. Regarding the first of them, the bronzer is applied only so that the face gains color and warmth, with the idea of ??achieving that sought-after good-looking effect, especially in more natural or simple makeup. Therefore, the place where the product is applied will be essential. The bronzer will be placed on the forehead, cheekbones, nose and chin. In order to emulate the effects of the sun.

As for contouring, the objective is to sculpt the features and get the most out of the face. So this will be applied to the forehead, the contour of the nose and the sides of the face, in the jaw area, although this may vary depending on each person and their characteristics. The key is to define it very well so that it integrates with the rest of the makeup.