As a teenager, Laura Pradas was self-conscious about her short stature. “She always said that she would create a clothing brand that, instead of being designed for thin and tall women, would highlight the beauty of real and authentic people,” explains Pradas. She had it so clearly that practically as soon as she left university she founded FYOB (Find Your Own Beauty). The entrepreneur studied a double degree in Economics and Business Administration and Management and, after two and a half years in the world of work to gain some experience, Pradas was already immersed in the creation of her brand.
The first FYOB garments were released in 2021, as a market test. With a clearer idea in mind, Pradas launched its second collection last December. For the designs of the three sweatshirts that make up the collection, the entrepreneur has trusted the artists Ame Soler (Tres Voltes Rebel) and Laura Gonballes, while the patterns are the work of Laura Jofré. They are garments made between Spain and Portugal from organic cotton, and the proximity in production and the sustainability of the materials are other of the brand’s bets. In addition, Pradas allocates a percentage of the profit from all garments to the feminist association In Via.
The founder, who is currently 27 years old, has established the company’s headquarters in a coworking in Cassà de la Selva (Gironès). She sells through her own website and a third-party physical store located in Girona, which she plans to have other establishments in Catalonia join throughout this year. At the moment, the entrepreneur works alone, with the help of collaborators.
For its innovation and local commitment, FYOB was awarded in the fourth edition of the Projecta’t awards, presented by the Girona Provincial Council.
FYOB reflects the founder’s three passions: fashion, the purpose of leaving a small mark on society and numbers. The first two are clearer: it is a fashion brand made locally with natural materials and with a social contribution. To understand the relationship with the numbers you have to look at the logo, with a symbol similar to the same, but wavy, because “in the end we are very equal, but very different at the same time, we can say that we are approximately equal.”
