A few hours ago, Mediaset España announced through its website the sad news of the death of its president for more than 26 years: the Basque businessman Alejandro Echevarría.

The news has shocked the communicator’s family, friends, loved ones and colleagues, since just a few days ago he was seen at the II Edition of the Fundación Comunicando Futuro Awards – Alejandro Echevarría, an event at which he posed smiling alongside different figures of national journalism such as Pedro Piqueras or Emilio Doménech.

In addition to an article announcing the death of the businessman in which Mediaset has highlighted his career in the audiovisual world and his undeniable contribution to the growth of the communication group, the company has dedicated different publications on its social networks to the deceased. .

”Desolate at the death of Alejandro Echevarría, Honorary President of Mediaset España and key figure in the history of the media and the Spanish audiovisual sector. Our deepest condolences and a warm hug to his family and friends,’ Mediaset wrote on the X platform (previously known as Twitter).

The Cadena Ser program Hoy por Hoy Bilbao-Bizkaia has echoed the news and has received, through a telephone connection, journalist Pedro Piqueras, who was a co-worker of the deceased for many years and who posed next to him. a few days ago at the aforementioned awards gala. ”He has left me in ruins. I was excited to collect that award but above all to be with him,” the former Telecinco News presenter began by saying.

”He has been a man who has been on the side of journalists, I have always had him very close. When I met him for lunch, I saw a man with an extraordinary deep sensitivity, he always wanted to know how I felt, how I felt about myself,” said Piqueras, visibly moved.

According to the recently retired man, Echevarría was a “very paternal” man, a person who always fought for understanding and good journalistic work: “He approached you with the intention of always helping you.”

”It has been very easy to deal with him. We talked about the divine and the human. He was closer to the person than to the professional,” the communicator stated in his speech, unable to hold back his tears. At the moment, the real cause of the death of the businessman from the Basque Country is unknown.