Prince Harry and Meghan Markle continue their path to completely separate from the British royal family and establish what will be their image for their present and future under their own brand, Sussex. As time goes by, they seem determined to continue with their work, oblivious to the crisis they seem to be experiencing on the other side of the pond.
Last February, the couple presented their own website – without any mention of the Crown, although using their royal titles and coat of arms – to promote their charitable work. Weeks later, news broke of a possible return of the prince to the United Kingdom for the Invictus Games, which he represents; which coincides with the change of his public relations team.
Specifically, the couple has made a significant change, as they now have a British expert as Communications Director on their team. This is Charlie Gipson, who will act as a point of contact with the European media. Gispson is an old acquaintance in the business and communication world in Europe, as he has directed campaigns for clients as important as Meta or Samsung, as confirmed by People.
In addition to Gipson, who will be in the United Kingdom; The new team of the Duke and Duchess of Sussex are joined by Miranda Barbot as Vice President of Media Programs and Operations (previously Director of Global Communications), Kyle Boulia as new Deputy Press Secretary and Director of Communications for US media.
Gipson’s experience could help the son of Charles III avoid problems with the British press, with which he has had an arduous legal battle for months. The prince even had to testify before a London court against the publishing company of the Daily Mirror, owned by Rupert Murdoch; something that has not happened since 1891.
All of them will be part of the Archewell Foundation, the non-profit organization that the couple launched in 2020 after leaving their duties as active members of the British royal family. The production company, Archewell Productions, is also in the midst of developing two new non-fiction series with Netflix, as part of an agreement and after having produced three other fiction series for the platform.
An announcement that comes on the heels of the announcement of another business project of his, an apparent lifestyle brand called American Riviera Orchard.
These makeovers of the Sussexes occur at a time when the British royal family is going through a small crisis following the announcements by King Charles III and Kate Middleton of their cancer diagnoses, after having undergone surgeries last year. month of January and being forced to postpone all their public obligations to undergo their treatments.
