Lanzadera, the business accelerator belonging to Marina de Empresas and promoted by Juan Roig, has selected more than 100 startups for its March call. Startups innovate in health, finance, social impact, proptech, fashion or circular economy, among other sectors, through technology such as artificial intelligence, virtual reality and digital platforms. 35% of the new startups come from the Valencian Community.
“We host one of the largest calls, where entrepreneurs innovate in practically all areas, achieving solutions that respond to customer needs. With our support, we want them to be able to learn about Mercadona’s management model so that they know how to adapt it to their startups and also take advantage of the opportunities offered by the added value of being part of Marina de Empresas,” says Marta Nogueras, general director of Lanzadera.
The selected startups will participate in a face-to-face program lasting six months, extendable, whose pillars are the Total Quality Model (key management model in Mercadona’s success), talent management, financial education, the focus on increasing customers , investment and product development.
Entrepreneurs will have personalized itineraries, which will present objectives and milestones to achieve month by month, and will receive the accompaniment and support of the Marina de Empresas staff and Lanzadera partners. In addition, Lanzadera will measure the improvement process of startups and the impact that the program has had on the entrepreneur through events such as Demo Day.
Among the startups that enter are A90º, which wants to be a leader in the fight against substanceless addictions, specializing in problem gambling and the abusive use of digital screens and video games. Aictive also transforms physical health with AI technology.
Alpha is a brand of household appliances founded in Valencia, where it designs products with everything that this implies: technical characteristics, materials and finishes. Ambi.careers connects professionals from non-technical areas with startups in a marketplace, improving the quality of job search and personnel selection at the same time. Andromeda Moto is a brand that aims to revolutionize the sector and introduce motorcycle clothing with cutting-edge fabrics.
Bidefox is a platform for quick auctions of used vehicles between dealers and buyers. Big Blue Analytics has developed software that uses AI for the automatic and efficient resolution of disruptions in air operations, optimizing time and costs. Billdin is a comprehensive construction project management software that allows you to control works in real time, optimize resources and increase productivity in an agile way.
Brunch creates personalized recipes for dogs, without additives or preservatives, direct to your home. Bunji is the first platform that streamlines the search for like-minded travelers and local destination experiences to share.
CaeDePie is a comprehensive shared housing accommodation service for students with the comforts of a university residence. Cafide is a brand of pet accessories with the purpose of improving the lives of animals on the planet, produced in local workshops by artisans located in Europe.
Drumap transforms music learning for drummers through global innovation, simplifying complex aspects of music such as theory and daily practice. Edison, an online professional education startup, is a marketplace of live courses on digital topics. Edward Fields Tea is a brand that promotes spending more time with yourself through its teas and infusions.
Goatedlink is a disruptive clothing brand that develops garments that implement technology with QR codes and NFC tags so that the user can give a unique touch. Hits Global has developed software that increases the productivity of production plants with engineering solutions for Manufacturing 4.0.
