Valencian clothing (317.6 euros), clothing accessories (107.1), restaurants (83.6), Falla lotteries and raffles (41.3), hair and makeup (26.1 euros), other Fallas textiles (19.9), pyrotechnics (15.2)… thus the average expenditure per faller rises to 767.2 euros calculated in the Economic Impact Study of the Fallas of the city of Valencia carried out by the Càtedra Model Sustainable Econòmic (mesval) from the University of Valencia.
And that is if we are talking about the fallero not related to the honor roll, since when it comes to the Fallera Mayor, the President, the Fallera Mayor Infantil or the Infantil President of each commission, the calculated expense amounts to 4,111 during the entire year. faller Only in private clothing for Fallas events the amount rises to 2,250.1 euros.
These data are found in a detailed work directed by José Manuel Pastor, professor at the UV and member of the Ivie, which was announced yesterday at the Valencia City Council at the gates of the Fallas celebration. The study estimates that the almost 400 million additional expenses generated by the different agents that participate in the festivities have a global economic impact that amounts – in the city of Valencia alone – to 910 million euros: 733 million euros in sales , 177 million in income (added value). To this, we must add the creation of 6,440 jobs, according to the report’s calculations.
Beyond the shocking figures that place the Valencian festival as the one that generates the most employment, the study – based on thousands of surveys of falleros and visitors, the use of big data and official data from institutions – reveals that those who make the most additional expenditure They are the visitors. Thus, tourism contributes most of this extra spending, with 269 million euros, which represents 68% of the total. Much more than the 74.13 million (19%) produced by the Fallas and the one produced by the Fallas commissions with 35 million (9%).
But the study distinguishes between different types of visitors. In this way, residents in the city of Valencia only have an average daily expenditure of 32.4 euros, which represents a total of 66 million. The 448,555 regional visitors increase this expenditure to 71 million, as they spend 79.6 euros per day on accommodation. The expenditure of the 204,326 national visitors is 49 euros per day (without accommodation) for the average 3.7 days. The highest expenditure is incurred by the 151,451 international visitors who stay an average of 4.8 days and have an average expenditure (excluding accommodation) of 57.1 euros.
And in which sectors do the holidays have the greatest economic impact? Breaking down by sector, the hospitality industry is positioned as the most benefited economic activity, with an income of 62.4 million euros (35% of the total) and 2,427 jobs (38% of the total). This is followed by real estate activities and business services, with 32 million euros in income (18%) and 529 jobs (8%), and commerce, with 16.7 million euros in income (9.4%) and 987 jobs (15%).
