Two hearses will travel through Catalonia to raise awareness about the dangers of alcohol and drugs behind the wheel, since between 30 and 40% of those killed in traffic accidents had previously consumed these types of substances.
The vehicles carry a vinyl with the message “alcohol and drugs cause 1 in 3 deaths in traffic accidents: in the car, 0.0”, and also have a wreath of flowers on the back.
This is how it was detailed this morning by the Minister of the Interior, Joan Ignasi Elena, accompanied by the director of the Catalan Traffic Service (SCT), Ramon Lamiel, in a press conference from the department, along with one of the vehicles that star in the campaign that begins this same Jew.
The councilor stated that there must be “a specific campaign” for this type of drivers, since between 30 and 40% of mortality is related to alcohol and drugs, and he recalled that not only “uncontrolled” consumption ” causes tragedies at the wheel, but also “everyday life.”
In fact, Elena has highlighted that this campaign “is specifically aimed at everyday consumption” and that it is designed to be “hard, shocking”, with the aim of making one think “about this reality.”
“It will be a campaign that will go in this vehicle traveling throughout the country (Catalonia),” said the minister, who also added that they have prepared a series of shocking videos that will be published both on social networks and through the media.
The different videos of the campaign, where the protagonist is a girl who sings a popular Catalan children’s song sung in a disturbing way, also reflect how daily alcohol consumption can inevitably cause fatal accidents.
Regarding the profile of those who died in traffic accidents, in men who died on the road—which represent the majority of deaths—the average alcohol consumption figure is 0.66 mg/L, while in the case of women the consumption average is 0.62mg/L.
The councilor has reiterated that the campaign aims to highlight the “reality of people who lose their lives or who lose their mobility” from situations that have “serious consequences for them and their families.”
