Drake has accused Universal Music Group of artificially boosting the popularity of Kendrick Lamar’s diss track “Not Like Us” in a recent court filing. The feud between the two hip-hop superstars has been escalating, with Drake claiming that UMG used tactics such as bots and pay-to-play agreements to make the song go viral on streaming services like Spotify.
In response, UMG has denied these allegations, stating that they uphold ethical marketing practices and do not undermine their artists. The company emphasized that fans ultimately choose the music they want to hear, despite the claims made by Drake’s company, Frozen Moments LLC.
The track “Not Like Us” by Kendrick Lamar, which includes controversial lyrics aimed at Drake, has garnered over 900 million plays on Spotify. The streaming service has stated that they have measures in place to prevent artificial streaming and maintain the integrity of their platform.
This legal battle between Drake and UMG represents a significant escalation in their ongoing feud, which has been brewing for years. The dispute, which has seen public jabs and escalating tensions between the two artists, is now involving major business partners and could potentially lead to a lawsuit in the future.
The feud between Drake and Kendrick Lamar, two of the biggest names in hip-hop, has captured the attention of fans and the music industry alike. Despite their past collaborations, the rivalry has intensified in recent years, leading to this latest legal confrontation.
As the situation continues to unfold, it remains to be seen how this legal dispute will impact the careers and reputations of both Drake and Kendrick Lamar. Stay tuned for further updates on this developing story.
