Google’s Frightgeist website is back with its latest guide for 2024, giving us a sneak peek into the top Halloween costume trends of the year. The website analyzes search data to determine the most popular costume ideas, both nationally and in different metro areas across the country.
It’s important to note that when we say “top-trending,” we mean these costume ideas saw the biggest increase in search interest compared to the previous year. This doesn’t necessarily mean they are the most searched costumes overall.
Looking at the regional trends, we see a wide variety of costume ideas popping up. For example, in Montana, people are searching for “Taylor Swift” and “Chappell Roan,” while in Minnesota, “Bluey” and “Hello Kitty” are trending. However, common themes like Disney characters, horror movie villains, Marvel heroes, and classic monsters seem to be popular across most regions.
On a national level, the top-trending costumes for 2024 include characters from movies, TV shows, video games, and even the 2024 Paris Olympics. The costume that’s seen the biggest surge in interest this year is “Shrunken Head Bob” from the “Beetlejuice” franchise. According to Google’s Frightgeist analysts, “Beetlejuice shrunken head” is the most searched shrunken head of all time.
Here are the top ten trending costume ideas for 2024 according to Frightgeist:
– Shrunken Head Bob (“Beetlejuice” character)
– Raygun (breakdancing Olympian)
– Catnap (video game character)
– Delores (“Beetlejuice Beetlejuice”)
– Pomni (animated TV character)
– Envy (“Inside Out 2” character)
– Red (“Descendants: Rise of Red” character)
– Dr. Doom (Marvel comic book character)
– Sabrina Carpenter (pop singer)
– Lady Deadpool (Marvel comic book character)
Additionally, Google has also compiled data on the top-trending Kid Costumes, Dog Costumes, and Duo Costumes. “Red” (“Descendants: Rise of Red), “Dogpool” (an alternate-universe version of Deadpool), and “Deadpool and Wolverine” are leading the pack in these categories.
For those looking for ideas on party decor, makeup, and lawn decorations, the Frightgeist guide has got you covered. Google started collecting data for the 2024 Frightgeist guide in September 2023, and the results provide a unique insight into how people are getting ready for the Halloween season.
So, whether you’re planning to dress up as a spooky character, a beloved Disney princess, or a popular video game hero, Google’s Frightgeist can help you stay on top of the latest Halloween costume trends.
