AI Influencer Advertising: The Future of Digital Marketing
Imagine scrolling through your favorite social media platform and coming across an advertisement featuring a person trying to sell you something. You may assume that this person is real, but that might not be the case in the near future.
Recently, TikTok announced the introduction of a new set of tools that will enable brands to create ads using avatars generated by artificial intelligence (AI) that closely resemble real people. These avatars will come in two variations. Brands can choose from a selection of stock avatars created from video footage of paid actors licensed for commercial use, or they can opt for a customizable avatar designed to mimic a specific creator. Currently, TikTok is testing these new features.
With these tools, brands will have the flexibility to modify the avatars to suit their preferences. They can place the avatars in various settings such as a bathroom, kitchen, or garden, and dictate what the avatars say or do. Additionally, a dubbing tool will enable the avatars to communicate in multiple languages.
TikTok has assured that ads created using these new features will be clearly labeled as such. The platform emphasized that these tools are meant to enhance and amplify human creativity, not replace it entirely.
Jessy Grossman, the founder of Women in Influencer Marketing networking group, believes that AI will enable creators to work more efficiently and produce content at a higher volume without compromising on creativity. She dispelled the misconception that AI tools automatically generate a final product, explaining that they simply provide guidance to steer creators in the right direction, allowing them to infuse their unique touch into the content.
The integration of AI into influencer advertising marks a significant shift in the digital marketing landscape. As technology continues to advance, brands and creators alike will have access to innovative tools that streamline the content creation process and open up new possibilities for engaging with audiences.
The utilization of AI-generated avatars in advertising represents a fusion of technology and creativity. It offers a glimpse into the future of digital marketing, where AI plays a pivotal role in shaping engaging and impactful brand messaging. As the industry evolves, it will be fascinating to witness how AI-driven innovations continue to transform the way brands connect with consumers in the digital realm.
