with the Rise of streamed audio books are the Storytel, and Bookbeat is explosive. The latest figures show that 46 per cent of the total number of books sold in Sweden now are digital, the books of subscription services. By 2018, the figure was 39 per cent, and the year before that by 31 per cent.
According to a Swedish Bokhandlareföreningen, and the Swedish Publishers ‘ offers, the volume of sales of digital subscription services grew by 25% in just one year.
”Alone, people can easily create a feeling of companionship, through the play of an audio book and listen to someone else’s voice.”
A new report from the stockholm school of Economics argues that the sällskapsbehovet can be a driving force behind the ljudbokens a rapid rise.
” I think that the sällskapsbehovet able to explain a lot of the success of the audio books. It’s a bit of an unexpected statement, because it is rarely highlighted in the marketing, ” says Erik Wikberg, a researcher at the stockholm school of Economics, Stockholm, sweden, and lead author of the report, the ”audio book: How the digital logic on the market, in consumption and in the future.”
in a survey with 1,500 answers, and references to the earlier research of the audio book, which proves that reading aloud can create the feelings of safety, comfort, and companionship, and to a certain extent, compensate for the communication in a face-to-face. 17 per cent of the respondents in a study conducted by the american Audio Publishers Association, reported that they would prefer audio books over other formats is that they think of the readings.
There is an underlying need for human companionship; in other words, to be one of the reasons that the audio book has become so popular: ”Alone, people can easily create a feeling of companionship, through the play of an audio book and listen to someone else’s voice,” wrote the authors of the report.
” Some people might get a sad picture of the person who is sitting alone and listening to audio books, but I do think that there is something very beautiful in the fact that it is the human factor plays a major role. In a way, it’s a regression to the oral narrative tradition in the fire, ” said Erik Wikberg.
to confirm the earlier impression that the loader can be a very important part of an audio book, as the author. However, it found no empirical support for the notion that the audiobook will benefit the simultanlyssning, that is to say, the listener is able to grasp the story while you such as exercising, cleaning or driving the car.
the Writer, Jonas Gardell, has described the recent ljudbokens is gaining momentum as a new paradigm – something which is changing our basic thought patterns. ”Streamingtjänsterna is going to change not only the way we consume literature, but also literature itself,” he wrote in a kulturartikel in the Network. Some of the writers, and the stories are better suited to be read than the other. The detective story, and the other genrelitteratur the tops of the ljudboksapparnas list. A recurring example in the literature is that the worse the ljudboksformatet of the classic Russian novel, with great characters.
” But even the books that don’t have a straight timeline could be difficult to listen to. The file format is not optimal for certain types of non-fiction, and picture books for children, ” says Erik Wikberg.
it is often do well as audio books, may ljudboksrevolutionen the economic consequences for the publisher of many of the ” they ain’t in the house. After all, the more krimläsare will be krimlyssnare reduce the revenue to the publishers and ultimately the authors, as the publishers are earning less money on an audio book than a paper book.
The digital abonnemangstjänsterna the use of a different business model, where they pay the publisher a per-listened book. The consumption of the audio book is measured in the actual listening part. In the year 2018, the average compensation of the digital book in the digital abonnemangstjänsterna for 36 eur, which is slightly more than one-half of the amount of a paperback book and less than a quarter of an invitee book.
as A result of the ljudboksboomen seems to be quite high, in the printed editions of the 150.000-200.000 copies become more and more rare these days. Traditionally, these fenomentitlar been able to finance the publishing business for many years.
to have several publishers among its members, who are concerned about this development.
” Formatförskjutningen from paper to sound is a positive experience for all people who enjoy books and stories. However, we also need to discuss the fact that the publishers are earning less money. We have medlemsförlag who have to lay off staff and draw down on the account. What’s happening with the breadth, quality and diversity of the release, as the publishers have not allowed the economy to go up, ask the question, Kristina Ahlinder, managing director of the Swedish Publishers’.
to be a simplification to put the audio book as opposed to the pappersboken. At the ljudboksstudie is questioning the fact that the audio book would cannibalize the other book. According to the media barometer 2018 is devoted to the Swedish people, only 7% of the total daily mediekonsumtionstid in the six hours of the audio book and any other book as a whole. Music, video, and social media accounted for 80 per cent of the mediekonsumtionen and, in a broader medieperspektiv, can be seen as a stronger competitor to pappersboken than the audio book, according to Erik Wikberg.
” A lot of development potential for the industry and that is where people should start to read rather than watch tv shows. We can also see that the ljudbokslyssnare often read books in other formats. Generally, the production of a being of consumption leads to more consumption. It is not measured in the literature by the reading of a book.
for more information, see the audio book creates the gaps of the literature.
for more information, see the Actor’s voice is central to the ljudboksboomen.
Read more: How to have ljudböckerna changed the face of storytelling-and dramaturgy.
for more information, see the Conflict of the audio book in Swedish: ”nobel prize winners are underperforming the digital.”
Read more: The free fall of the sales of the printed books in 2019.
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