Brøndby will hunt for a new main sponsor.
After four years on the chest of the Brøndby-shirt has Arbejdenes Landsbank has chosen to say stop. The bank does not want to extend the current hovedpartneraftale, which expires at the end of the year.
instead continues Arbejdernes Landsbank its engagement on a smaller level. It writes Brøndby on their website.
-, We have gradually for some years been either head or co-partner in Brøndby IF. We have achieved much together, and now we believe the time has come for that some other must be to lift the Brøndby IF even further.
– We are pleased to continue as a smaller, but still very active partner, just like our focus on activities directed at the many fans, will continue to be a priority, says Peter Froulund, branding and communication director in Arbejdernes Landsbank.
Brøndbys executive director, Ole Palmå, describes the cooperation with Arbejdernes Landsbank as excellent, but he must therefore now on the hunt for a new business to the breast of the yellow jersey.
– From 2021 there will be a unique opportunity for a brand or a company to adorn the chest of one of the most exposed football club and participate actively in our passionate community.
– It is not often that a hovedpartnerskab will be available in one of the Nordic region’s largest sportsbrands, so we are looking forward to explore and find the right partnership, ” says Ole Palmå to Brøndsbys website.
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