The Morillas family has spent three generations fully dedicated to the design of brands and products. For 60 years, he has worked for large companies such as Grifols, Uriach, BBVA, Bayer, NH or Barceló, imprinting his close and particular style on each project.
“We like to say that at Morillas we represent ‘the Barcelona school’: we put the person at the center and we work with honesty, intuition, courage and speed. We distance ourselves from the British school, which is very conceptual, or the German school, which is more normative”, says Marc Morillas, general manager and third generation of the family business.
It was his grandfather, Antoni Morillas, who paved the way in 1962. “Being a graphic designer during the dictatorship was something very transgressive and even today his nonconformist and avant-garde values ??inspire us on a daily basis,” recalls the director, who at the same time acknowledges that it was his father, Luis Morillas, who professionalized the company in the world of branding.
Throughout its 60 years of life, the company has grown especially in the consumer goods, hospitality, banking and aviation sectors. Every year he leads around 300 projects, the majority in Spain, but also abroad, in countries such as the United Kingdom, Italy or France. “In the past we had delegations in Tel Aviv, Miami and Lima. Now we keep those in Guatemala open, in addition to the offices in Madrid, and we would like to strengthen our presence in Latin America again”, details the director, who leads a team of 73 professionals.
According to Morillas, the company invoiced 5.3 million euros in 2021, which represented a growth of 36% compared to 2020. This year, the company expects to reach 6 million euros, a figure that will exceed the levels prior to the pandemic crisis.
In the future, the agency dreams of becoming a benchmark in the Ibero-American region. Brand and product design is a niche sector where Morillas already enjoys a notable position. “The World Brand Design Society included us in the top 20 of its Global Agency ranking. We were the only agency in Barcelona and in the whole of Spain there was only one other company with such a qualification”.
In order to gain ground in the sector, the company plans to invest around 3 million euros over the next five years. “We are going to allocate them to our own growth and also to acquisitions of competitors. We do not rule out the entry of a financial partner to support the expansion strategy”, says Morillas.
