Famous and influential faces from around the world, from actresses and Olympic athletes to lawyers and philanthropists, join the celebration of 8M, international women’s day, in a video by Pomellato focused on sexist violence and the reeducation of men.
Year after year, since 2017, the Italian fine jewelry brand brings together well-known figures from different fields to, in unison, give voice to an important message of denunciation. The video led by Sabina Belli, CEO of the Milanese brand, seeks to be a heartfelt tribute to the feminist struggle and serves as an introduction to the brand’s awareness campaign.
In addition to the actress Jane Fonda, the faces that have joined the initiative this year are: the actors Lucy Hale and Jesse Williams, the French actress Andrea Bescond, the Olympic swimmer Gregorio Paltrinieri, the Italian lawyer Lucia Annibali, a victim of violence, the Senegalese model and businesswoman Amina Seck, the Indian philanthropist Kulsum Shahadab Wahab, who works with acid attack survivors in India, and the president of the Milan Court, Fabio Roia.
Thus, this Friday, Pomellato published an emotional video starring the aforementioned brand ambassadors to delve into gender violence and how the education of men, a violent and patriarchal system, influences society.
“From a patriarchal structure, men are taught from a very young age that real men do not cry,” highlights the famous performer Jane Fonda at the beginning of the advertisement. For the actress, it is important, as she points out in the same video, to raise her voice and for men to remain alert with comments and attitudes that promote sexist violence.
In this seventh edition of Pomellato for Women, the brand wanted to add a male voice through characters such as the actor Jesse Williams, the Olympic swimmer Gregorio Paltrinieri and the president of the Milan Court, Fabio Roia, an expert in cases of violence against women. women. The first states in the video that violence “is not in the nature of man” and that men “must watch” other men.