Elon Musk, also lately called “the agent of chaos”, has already entered the countdown to confirm the purchase of Twitter this Friday, according to the deadline set by Judge Kathaleen St. J. McCormick. This Thursday he issued a tweet confirming the operation, with which he almost intends to save the world, and in which, above all, he seeks to stop an escape from advertisers by giving them the guarantee that the social network will not become the platform of misinformation, insults, racism and conspiracies against democracy.
In his reflection, the richest man in the world assures that he is going to make this purchase not because it is easy or he is going to earn money, but because of a question that revolves between the romanticism of the hero and the grandiloquence of someone who feels chosen for glory. , which represents a bill of 44,000 million dollars. That’s the price he agreed to last April, in a deal he later tried to back out of. The prospect of a legal defeat made him again bet on the acquisition.
“I try to help humanity, which I love,” he maintains in his tweet. He even accepts that he may fail, despite his best efforts. “The reason why he bought Twitter is because it is important for the future of civilization to have a common digital agora, with a wide breadth of beliefs that can be discussed in a healthy way, without resorting to violence,” she remarks. “There is a great danger that the social network will be divided between the extreme right and the extreme left and become an echo chamber that generates more hate and divides our society,” she adds.
After all that prolegomenon, the rhetoric of his tweet reaches a much more practical sense for business. “Twitter obviously cannot become a free-for-all hellscape, where anything can be said without consequence,” she writes in that message addressed to “dear Twitter advertisers.” He knows, as is happening to his friend Kanye West, renamed Ye, of high corporate sensitivity to racial or religious attacks.
His statement tries to calm the fear of progressive sectors that Twitter, in the hands of Musk, will be marked by hate speech and information manipulation. The owner of Tesla and Space X has repeatedly expressed his desire to cut or eliminate the containment mechanisms, which led to the expulsion of former president Donald Trump for inciting the coup and perpetuating himself in power. At a time of crisis for the social network, loss of users and loss of advertising revenue, Musk tells advertisers that these speculations about the reason for the purchase of him “are wrong.” In reality, he presents himself as the savior.
“In the incessant search for clicks, many traditional media have fueled this polarization of the extremes, thinking that this will give them money, but, by doing so, the opportunity for dialogue is lost,” he argues. “At its core, Twitter aspires to be the most respected advertising platform in the world, one that strengthens your brand and grows the company. Let’s build something extraordinary together”, she emphasizes. And he expresses his confidence in advertisers, because, if advertising is done well, “it can offer pleasure, entertain and inform”.
After proclaiming adherence to the law, it continues with its philosophy that “our platform will be warm and welcoming to all, where you can choose the desired experiences based on your preferences, such as watching movies or playing video games that go from all ages to adulthood.
He launched this message after appearing on Wednesday at Twitter headquarters in San Francisco, after changing his profile on the network and describing himself as “chief tweeter.” He was carrying a porcelain sink, which drew a lot of attention.
In a video posted on the social network, Musk explains that he was accessing the headquarters and adds: Let the sink in, a phrase that sparked speculation. It can be translated metaphorically as “think about it for a moment”, in the sense that he may be doing something crazy. But, especially for the 7,500 employees, the meaning had more to do with sinking, things going down the drain. According to leaked plans, Musk intends to lay off 75% of the workforce.
Various information indicates that it has already received more than 13,000 million dollars to complete the acquisition in cash. This Friday, Judge McCormick will review whether all this is serious or, like so many things Musk says, is it one more notch in the chaos. Twitter’s listing will be suspended this Friday on the New York Stock Exchange, pending the closing of the operation.
