Barcelona announced on Tuesday through all its information channels a new global sponsorship with the WhiteBIT cryptocurrency exchange company. However, 24 hours later there is no trace of the statement or of the images that the club circulated of the agreement on social networks.
As published by Mundo Deportivo this Wednesday, the blaugrana entity is reviewing “some points of the agreement”, although this “is still in force and has not been broken”, without providing more details after the sudden communicative turn.
The cryptocurrency company will become Barça’s official partner for three seasons, until June 30, 2025. This association dedicated to digital finance, as the club explained, “promotes Barça’s commercial strategy, with the aim of consolidating the international expansion and continue to be a benchmark both on and off the pitch”.
Within the framework of this alliance, FC Barcelona and WhiteBIT plan to implement a series of joint online and offline activities to bring together the crypto industry and professional sports of the entity. Thus, through this agreement, WhiteBIT will be able to associate its brand with the first men’s and women’s soccer teams, as well as the basketball, handball, roller hockey and futsal teams.
The actions planned for this new collaboration include the creation of digital content to make both entities known to the general public. Among them, the appearance of the cryptocurrency platform on the LED screens of the Spotify Camp Nou during match days.
In addition, WhiteBIT will collaborate with the FC Barcelona eSports team during live competitions and with pre- and post-match content. And they will also collaborate as a partner of the innovation and knowledge platform, Barça Innovation Hub, during the annual edition of the ‘Sports Tomorrow Congress’, which will form part of the next Mobile World Congress.
As reported by Barça, WhiteBIT is the largest cryptocurrency exchange company in Europe, a market that generates some rejection by some sectors of society. With Ukrainian roots, the company was founded in 2018 in Kharkiv. Regarding its activity, it has up to 3.5 million users and a staff of more than 700 specialists.
The Catalan club had been pursuing an agreement with a company linked to the ‘crypto’ world for some time. The fall of this market based on blockchain technology had raised doubts within the club when it came to closing sponsorships in this sector.
