The former president of the United States Donald Trump has appealed the request of a German businessman to market condoms, beers and other alcoholic beverages under the ‘Trump’ brand in the market made up of the 27 EU countries.

The application to sell condoms, beers, juices and alcoholic beverages under the ‘Trump’ brand has been filed from the small town of Oberlichtenau, in the federal state of Saxony, by the German entrepreneur Frank Lindner before the Intellectual Property Office of the EU (EUIPO in its acronym in English), which is based in Alicante.

The former US president’s company that handles the intellectual property (IP) for him, DTTM Operations LLC, has formalized an opposition to Lindner’s request before the EUIPO through a Swedish law firm specializing in IP matters, Potter Clarkson.

Donald Trump’s representatives have argued in the legal battle that has been opened over this matter that potential European buyers of ‘Trump’ condoms and drinks could confuse these items with the politician’s businesses, mainly in the hotel and restaurant sectors. golf courses.

In addition, they warn that the nature of the products that Lindner wants to sell using the name ‘Trump’ could undermine the reputation and good name of the former president, who has recently confirmed that he aspires to run for the House elections again. White from the United States.

For his part and through a lawyer, the German businessman has replied to the EUIPO that there is no reason for confusion between economic sectors as disparate as the hotels and golf courses owned by Donald Trump, on the one hand, and condoms and drinks alcoholics, on the other.

In his allegations, he has also pointed out that the former president is sufficiently well-known among the consumers of the market that make up Los 27 for his businesses to be confused with the items he has requested to sell, so there would be no reason to reject his request.

The EUIPO registers more than 150,000 trademarks a year, so the one related to Trump is one more of the many requests that are received daily at the Euroagencia, which, in addition to trademarks, is dedicated to the protection of community drawings and models and, Similarly, it houses the European Anti-Piracy Observatory.

With a thousand Euro-officials from the 27 countries of the Union, this Office based in Alicante is one of the largest decentralized in the EU and the procedures are carried out in the 23 official languages, including the five working languages: German, Spanish, French, English and Italian.