Since the Abac Capital fund took 75% of Motocard in 2018, the business of this company has only escalated, doubling year after year the sales of accessories for motorcycle fans and professionals.
“We have closed the 2022 financial year exceeding 80 million euros in revenue, compared to the 62 million we obtained in 2021 and the 45 million in 2020 and 2019, when the figure remained stable due to the pandemic”, says Silvia Bach , CEO of the company, who took over the management of the business in 2019, while the brothers Jordi and Ramon Colillas, sons of the founder of the business, remained on the board of directors controlling 25% of the property.
The company’s business model is based on the physical and online sale of up to 60,000 different products. However, 40% of sales are concentrated in the helmet category. The key to the business is multi-brand sales, although since the pandemic the company has also launched its own designs that it manufactures in Asia.
The business idea arose in 1982 in the town of Solsona. “The family was fond of racing motorcycles and first they opened a vehicle shop that soon became just an establishment where they could buy accessories: at that time it was an unusual business”.
In 2006, Motocard already opened its online store, which allowed it to make the leap internationally to dozens of countries around the world. In recent years, the company has also expanded in person, with the opening of a total of seven stores in Spain, Italy, Portugal and Andorra.
With 378 people on staff, Motocard faces the future with the same ambition as in recent years. “This 2023 we will reach a turnover of 90 or even 100 million euros,” says Bach.
The board of directors has launched an expansion plan that contemplates the acquisition of small competing companies. “We have a budget of 15 to 20 million euros to buy companies in the next three years. This 2023, we will close an operation for sure and maybe a couple more too ”.
This new growth model also began when the Barcelona fund Abac Capital took control of Motocard. In recent years, the company has made three more acquisitions, of a marketing company and two more of accessories, between Spain and Italy.
