Barça has presented the special shirt that it will wear next Sunday at the Camp Nou on the occasion of the classic against Real Madrid, a game that can serve to practically leave the League sentenced in the event of a blaugrana victory or return the emotion to the championship if the white all three points.
The Catalan club and Spotify have agreed that for this meeting with worldwide media coverage, the Blaugrana players will wear the Motomami logo on the front of their shirts, Rosalía’s latest and successful album released last year.
In this way, the logo of the music streaming platform gives way to the popular Catalan singer for the second time this season, since she is the entity’s main sponsor. The first was last October, in the classic played at the Santiago Bernabu, when he opted for an owl, the logo of the singer Drake.
Within the sponsorship agreement with Spotify, there was already the possibility that in some specific matches the Barça shirt could display different advertising, always at the discretion of the music platform. the objective is to offer innovative experiences to soccer fans and at the same time help reach new audiences through music, the club explains in a statement.
In the same text, he says that Rosalía has been chosen with Spotify because this month marks the first year of the album, which last February won the Grammy for best alternative Latin or rock album.
For its part, the women’s team will also join this celebration of Rosalía’s music in the next F League classic, on Saturday March 25 at the Johan Cruyff stadium.
Fans who want to get the limited edition of this jersey will have to scratch their pockets. The club has put 1,899 units on sale for a price of 399.99 euros. The number is 1, with the name of the artist. For collectors with high purchasing power, there is another more exclusive: 22 units (11 for men and 11 for women) that cost 1,999.99 euros each. According to Barça, what makes them “unique and unrepeatable” is that the letters have a phosphorescent effect in the dark, the numbers are numbered from 11 to 11 and, in addition, they will be signed by the players who are part of the eleven initial of their respective classics.
“Once again, thanks to Spotify, we managed to surprise our fans around the world with an action that incorporates an artist as iconic as Rosalía into a shirt as beloved as Barça’s. Music and football form a couple of dance with a long way to go”, said the vice president of the Marketing area, Juli Guiu.
