Every day we are exposed to more than 3,000 advertising impacts, hundreds of notifications from our mobile phones and thousands of informative capsules through social networks, television, radio and an infinite range of channels. Access to information is global, and the amount is so enormous that it costs to separate the wheat from the chaff. In social networks they surf information that goes from the truth to the absolute lie. Fake news have evolved and are no longer crude messages. They camouflage themselves in sophisticated montages where artificial intelligence can generate videos in which we hear a politician say things he has never said, we see a person where he has never been, and we shudder as a building explodes from the impact of a missile that never released. The search for the truth requires greater attention, preparation and analytical skills.
Why subscribe to La Vanguardia? The unbreakable relationship of trust between our newspaper and its readers for more than 140 years is a firm rudder that helps navigate that liquid reality where the biggest scandals have an immediate expiration date and (bad) journalism becomes political ammunition.
Thanks to the new digital tools we can put numbers to the trust of subscribers in real time. Find out which stories, reports, investigative papers or analysis are most appreciated and repay that trust with more quality journalism, human interest and entertainment.
One of these examples is the work carried out by the A Fondo team, which has delved into the bowels of the Catalunya operation, becoming one of the stories that subscribers valued the most in the last 30 days, it has added hundreds of thousands of readers and has generated new subscriptions daily in its digital edition. It is the best reward for weeks of work by a group of journalists submerged in judicial summaries, secret agendas and unpublished recordings between characters of dubious integrity.
Understanding, analyzing and telling these complex stories requires resources, from experienced journalists who put aside the day-to-day information maelstrom to delve into the sewers of the State. A newsroom also needs trend hunters. The report ‘Incels’ the new school of misogyny focused on a new social phenomenon. Boys with difficulties establishing affective relationships with women end up hating them to the point of murdering them or perpetrating mass killings in schools. What used to be classified simply as a horrific act, we can now analyze, navigate its causes and help find solutions. That is the purpose of the journalism defended by La Vanguardia and for which it has the trust and support of more than 120,000 curious and determined subscribers, who have placed the headline on the media podium with the largest community of followers in Spain.
In addition, La Vanguardia checks every day that the subscriber appreciates the content that responds to their concerns regarding health or home economics. Vivo y Bolsillo’s information offer has high acceptance rates among subscribers. Dr. Kovacs’ advice for dealing with back pain – Move as much as you can, even in pain – was a hit with readers and subscriptions. A response as massive in readings and subscriptions as that of the Pocket Podcast – To be rich, I live for rent and without money in the checking account – which shows in each chapter that microeconomics arouses great interest. These are just a few examples, but their success shows that the relationship with the subscriber is our reason for being.
