There are perfumes with smell. Capable of reading society and anticipating future trends before some clever person concretizes and names them. Perfumes that transcend moments and fashions, because they know how to build long-term success. Icons with reserved space in memory that stand out among the more than 200 perfume launches (according to data from the Perfume Academy), which each year aspire not to fade in the first sprint. Some quietly enjoy the olfactory landscape seen from above; others, restless, always aim higher and gain momentum without fear of change.
1 Million is one of those iconic fragrances that defies immobility. It celebrates 15 years reinventing itself and expanding its limits with its most royal version. “We wanted to celebrate the 15th anniversary of 1 Million by creating 1 Million Royal, a modern and elegant perfume, presented as a new version of the original, adding certain notes and revealing the conjunction of the most noble ingredients”, explain the perfumers Quentin Bisch and Christopher Raynaud. Welcome, violet and patchouli and the spicy note that has evolved from nutmeg to a trio of rare natural black peppers.
With 1 Million, an unapologetic woody and spicy composition, Paco Rabanne captured the spirit of the times. The different variations of it have had the ability to contextualize the changes of contemporary masculinity, now more complex and broad-minded, inviting it to express its most daring and extravagant side above conventionalisms. A challenge from which he succeeds thanks to his personality and self-confidence.
That Joey Bada$, an expert at living by his own rules, continues to be his image is no coincidence. The rapper, singer, actor and founding member of the Progressive hip-hop collective is dressed to match the recognizable codes of the fragrance. From his neck hangs the gold that connects emotionally with the legendary jar-ingot that so well invokes luck and fame. The powerful red suit of his reflects the regal red accent that stands out in the new 1 Million Royal like a ruby.
