MADRID, 29 (SERVIMEDIA)
Grupo Gallo announced the relaunch of one of its biggest hits, Rollin’ Gallo. The phenomenon that marked an entire generation of children in the 2000s with a “simple, transgressive and fun” concept returns to supermarkets.
The automatically rotating fork from Grupo Gallo returns reinvented, “with many novelties, and with the same essence that made it successful in its origin”, as announced by the company on Wednesday.
With this new Rollin’, Grupo Gallo highlights that it recovers “the spirit of fun at the table, turning mealtime into a playful activity for the little ones in the house.” The Rollin’ Gallo fork turns to roll up the spaghetti or noodles, giving the little ones in the house autonomy during the moment of eating pasta.
Gallo thus promotes its children’s category and approaches the younger public, with the aim of promoting the consumption of pasta among children and adolescents “as a staple in a balanced and healthy children’s diet”.
The new Rollin’ returns reinvented to help the little ones to roll the spaghetti, making eating pasta more entertaining and enjoyable than ever, “and turning food into a sensory, unique and fun experience for the little ones in the house” .
The new Rollin’ Gallo fork maintains its characteristic red color, but with a technical and aesthetic redesign that allows it to exploit its functionality and generate more fun. In his return, Rollin’ Gallo will have ten different collectible models: Chulín, Spunky, Sleepy, Rolly, Rocky, Pirata, Masky, Lovely, Looky and Sweety. The gadget can be obtained free of charge for the purchase of a renovated pack, which includes three packages of Gallo pasta, with Spaghetti Nº3, Noodles and Integral Spaghetti, which will be sold integrated into a ‘Rollin pack’.
With this relaunch, Gallo also appeals to the most nostalgic consumers, those who already enjoyed this product in 2007 and who will now be able to recover a fragment of their childhood. Gallo has also recovered the original ‘jingle’ of the television campaign that was successful in 2007, adapting it to the current moment, but preserving its original essence in a clear wink for the most nostalgic consumers.
However, the new Rollin’ Gallo will also capture the attention of the new generations of children, “who for the first time will discover this fun and special element to incorporate into their meals.”
(SERVIMEDIA)29-MAR-2023 08:06 (GMT 2)S/gja
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