Life is full of deceit. You spend half your life chaining weight loss regimens to achieve a presentable size in society and, after years and years of constant struggle against the kilos, now it turns out that the chubby model is claimed as normative, which I don’t quite know what it means, but I imagine that it is to be within the norm, that is, the normal or habitual.
The same brands that have been promoting anorexia for decades (remember scrawny Kate Moss advertising Calvin Klein briefs and jeans) are now presenting models with curves (I’d say fat, but that’s still offensive). Underwear ads take the cake featuring groups of girls of all colors and sizes, even if the bulkier ones are fitted with panties and bras as big as tents. If they put a thong on them, they don’t sell a single one, of course.
In my opinion, marketing strategists use these ads as a claim, because then you go to the stores and there aren’t those sizes, not even by chance. Now it turns out that the Generalitat is going to fine the brands that do not have all the sizes they advertise in the physical store. Well, they are going to have work, because, what a coincidence, the large sizes are always sold out and you must resort to online sales.
What’s more, made the law, made the trap, because brands like Zara have increased their sizes to XXL and even XXXL, which come to be a 44 and 46 of a lifetime, so that XL garments hang in stores, which , in some models, they are not even a 42 and thus justify that they do have the size considered large enough for sale, although it is getting smaller.
In short, a problem that cannot be resolved no matter how curvy and lorzas appear in advertising. Even in the ad from the Ministry of Equality, the one in which a fat girl (yes, fat) claims sex with a guy, as if someone, regardless of the opposite or contrary, forbade it. And, worst of all, the ad also wants to make solo sex visible at age 60. Wonderful, so the message is that if you’re fat you’ll have a partner, but if you’re in your sixties, you better ride it alone. It’s worth it.
