The digital transformation, in which we are fully immersed today, poses inevitable challenges for many companies and also endless new opportunities. In the current situation necessarily marked by high costs, it is more necessary than ever to connect with customers in innovative, simple and profitable ways. Being able to automate workflows thanks to an appropriate use of technologies, while ensuring proximity, efficiency and personalization in communication, is essential for the success of any brand.
With the aim of helping companies turn digitization into an essential ally to boost efficiency and profitability, Salesforce will celebrate its World Tour Madrid this April 13, at the IFEMA North Convention Center, a great national event that plans to bring together more than 2,000 professionals from various sectors. At this important meeting, customers and partners will have the opportunity to attend presentations by Salesforce managers, and also by more than 20 of its customers in Spain.
During this same day, breakout sessions dedicated to specific industries (Retail, Banking, Insurance, Travel
With regard to technological solutions, Salesforce has defined a strategy to help companies face the digital transformation with guarantees of success and, simultaneously, so that they can become fully customer-focused organizations. Its approach is based on four fundamental pillars: the Customer 360 platform, the use of Artificial Intelligence (AI), the development of vertical solutions by industry, and ecosystem collaboration.
The Salesforce Customer 360 portfolio of products and services is already the world’s number 1 CRM (Customer Relationship Manager) in helping businesses grow, saving time and money. This platform is the basis for creating a customer strategy in organizations. The company’s cloud applications (Sales Cloud, Marketing Cloud, Commerce Cloud, and Service Cloud) run on a powerful, low-code platform; enabling you to innovate at the speed customers demand with features like built-in AI and automation.
Customer 360 also includes specific solutions such as Tableau, for data analysis and visualization; MuleSoft, which facilitates the integration of systems and applications; and Slack, for collaborative work. In the last year, Salesforce has added new features to the platform. The most recent, announced last month, is Salesforce Web3, which aims to help companies create, manage and deploy NFTs (non-fungible tokens) in a sustainable and reliable way. By connecting Web3 data with Customer 360, companies can gain a holistic view of how customers interact with their brand in physical and digital environments.
Salesforce has certainly been especially dynamic in the realm of data and AI of late. At the center of its data strategy is the Salesforce Data Cloud, which the company itself defines as “the intelligent heart of customer interaction.” This tool provides a hyper-scale data warehouse so that companies can connect, harmonize and act on their data in real time.
They have also recently launched Einstein GPT, the first generative AI specially designed for CRM. This innovation helps all types of businesses and organizations create trusted content and improve every Customer 360 experience, both for their customers and their employees.
Salesforce’s commercial force has strengthened its organization and vertical specialization, completing its portfolio for industries in 13 sectors such as financial services, telecommunications, media, health, insurance, energy and manufacturing. The latest addition to this catalog has been Salesforce Automotive Cloud, a solution with developments specifically designed for the automotive manufacturing, marketing and distribution industry.
Vertical solutions allow a multitude of organizations to harness the full power of Salesforce software, regardless of industry, to quickly generate value, without the need to adapt or customize these tools themselves. All these solutions have been created with experts from each sector, with the aim of effectively helping clients to modernize their businesses, save time and reduce costs.
Finally, it should be mentioned that much of Salesforce’s success is based on the power of its ecosystem. Globally, the company has thousands of companies that act as partners and that, in total, bring together more than 170,000 certified expert partners. This greatly facilitates the conversion of your customers into a true Customer Company; something essential to move comfortably in today’s digital environments.
On April 13, at World Tour Madrid, we will have the opportunity to learn first-hand about all these innovative solutions and also to discover various success stories and experiences of companies that have already applied their advantages in order to convert their respective brands, products and services in proposals truly capable of reaching, in the current digital scenario, the heart of the client.
