Bing, the Microsoft search engine that you had probably completely forgotten about before you first heard about ChatGPT, could be about to become important again to challenge Google for hegemony in its own field: the seekers.
The New York Times has reported that Samsung is looking into making Bing the default search engine for its phones, replacing Google, which had been its longtime partner.
The reasons that would have led the Korean company to consider this change are not clear, in fact, the American newspaper itself indicates in the piece that the new search through artificial intelligence developed by Bing would not be a determining factor.
The information of a possible rupture of the collaboration agreement with Samsung has caused “internal panic” in Google, which enters a figure close to 3,000 million dollars annually for its agreement with Samsung.
In fact, the New York Times points out that the American technology giant would have made the decision to accelerate the development of its AI after these rumors. And it is that a possible rupture of the collaboration with Samsung would produce an important crack in the hitherto almost impenetrable façade of Google, which practically monopolizes the search engine service. In this sense, the American publication describes the new Bing search engine with AI as “the most serious threat to Google’s business in 25 years.”
At the moment, nothing is closed, so both companies can still reach a new agreement. The companies are currently negotiating, so there are possibilities that the situation will continue as it has been up to now.
With the advancement of the artificial intelligence development industry, Google does not want to be left behind. The company is in the process of creating a new AI-based search engine as part of a project called Magi.
In this context, the technology giant is also working on a new tool that uses AI to generate images in the results of Google Images and another that teaches users a new language through conversations with AI.