As the third in contention, after Microsoft (ChatGPT) and Google (Bard), Mark Zuckerberg wants to make artificial intelligence available to everyone. Literally “billions of people”, and in many different ways. During the presentation of the results of the first quarter of the year of Meta -5,700 million euros of benefits, 24% less than in the same period of the previous year-, the founder of Facebook, did not give too many clues, but he did say that the AI is going to be on all their platforms. “We are no longer behind in building our AI infrastructure,” he said.
Given the launch of OpenAI with ChatGPT and its AI linguistic model, Meta made its model, called LLaMA, available to researchers, which has not yet been publicly presented. Zuckerberg said of generative AI: “it’s going to affect literally every single one of our products.” He hinted that WhatsApp will have an important aspect as a customer service business, so let’s get ready for conversations with AIs in the messaging app.
“We are exploring chat experiences on WhatsApp and Messenger, visual authoring tools for Facebook and Instagram posts and ads, and over time also video and multimodal experiences,” said Zuckerberg, who says he hopes “these tools will be valuable to everyone.” , from regular people to creators and companies. One of the examples he gave of applying AI was “business messaging and customer service.” Over time, he plans to extend it to his ongoing metaverse construction project where he’s already spent $4 billion, which he’ll make it “much easier to create avatars, objects, worlds, and code to tie them all together.”
In fact, Meta has been introducing artificial intelligence into its products. On Facebook, more than 20% of the content that is recommended to a user comes from AI. The percentage goes up to 40% when it comes to Instagram. Despite Zuckerberg’s announcements about making generative AIs available to the public, his company’s main occupation now is advertising. From user data, of course. As a result of his new priorities focused on artificial intelligence, Zuckerbergs argued that “the idea that Meta is moving away from the metaverse is not accurate” and assured that it remains one of his priorities.
