Lidl has made its Esmara fashion line become a success. It all started with his viral sneakers with the company’s corporate colors. Since then, their coats, vests and court shoes have ended up conquering the most prominent style prescribers, among them, Carmen Lomana.
The German supermarket chain has drawn up a commercial strategy that has worked very successfully, since it adapts the trends of the season to its designs, which have very affordable prices with which they compete with the leading brands and which also have more and more quality in their fabrics.
The brand has included in its new collection a design with which it has joined one of the big trends of the season: the denim dress. This piece was a street style reference in the 2000s and now it has returned to become one of the wildcard garments this spring.
Lidl has put two designs on sale, one in dark blue and the other in light blue, which are a great option to sign up for the Easter holidays. The two pieces are shirt-cut and include large pockets in the chest area. But they have differences, and the darker design has the button detail on the two pockets and a bow-like ribbon in the same fabric to stylize the silhouette. For its part, the light blue design only has one pocket and has a couple of side pockets.
What they do have in common is the price: 12.99 euros. They are available from size 36 to 48 and are very easy to combine, both on top, such as with a blazer, vest or bomber jacket, and on the feet, with ankle boots, loafers or sports shoes for a more sophisticated proposal. informal.