When we experience the first hot days, we all rush to buy a new swimsuit or bikini. We started a few days of searching and capturing the new swimsuit outfit and, although everyone knows which style suits them best, it is inevitable to be curious about the trends that are prevailing this season.

This summer we will all find a model that will convince us because there are trendy styles for all tastes. For women we can choose between the ‘cut out’, the ruffles, the brilli brilli, or the ethnic prints. For men, the subtle prints will continue, the floral prints, the 90s are back, or the sporty style.

So that you can make the best choice, at El Comprador de La Vanguardia we explain what the different swimwear trends for this summer 2023 consist of and we propose models of each style that you can buy at Women’Secret, Amazon, Etam or Springfield.

Cut-out swimsuits have been a trend for a couple of summers now. We are talking about swimsuits that have a single strap and strategic cuts that leave an area of ​​the trunk exposed.

The asymmetry and the ‘cut-out’ come together to give a special and very flattering touch to the swimsuits.

The retro air in bikini panties continues to be a trend and, therefore, the high-waisted fashion continues. An inspiration from the icons of the 40s, such as Ava Gardner or Rita Hayworth, which manages to stylize the silhouette and achieves the ‘flat stomach’ effect.

The pink of the classic Barbie doll will be a trend this summer and we will see it both in bikinis and in swimsuits. A pink that will vary between fuchsia, bubblegum pink, powdery or magenta, alone or combined.

This summer an extra touch of shine will impregnate bikinis and swimsuits for women. A very flattering style that feels great when you’re already a little tanned.

From tribal and colorful prints to animal prints. This summer, very colorful and striking African prints are back.

A sweet and feminine touch for girls looking for a more romantic trend in swimwear. Ruffles and drapes play this season with very elegant volumes and textures.

With subtle prints, we mean swimsuits that have micro-drawing prints, whether they are fruits, flowers or other objects. This is one of the great trends of the season in men’s swimwear.

With tiny flowers, like daisies, or with large leaves that suggest a more tropical style. This summer the swimsuits are filled with vegetation.

We move to the late 80s and early 90s with colorful prints and geometric shapes, known as memphis prints.

This is a sober and elegant choice for all those who are not very fond of colorful prints. Swimsuits of a single color or with several colors distributed in large blocks.

Finally, we cannot ignore the sporty trend with models that can be used for sports or for taking a dip. They are tight designs that you can choose in slip or boxer format and even as cycling pants.

*Prices updated on May 3, 2023

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