Mediaset has taken another step in the remodeling of its television model after the departure of Paolo Vasile. And it’s not just any decision. As reported yesterday by El Mundo, the business group already has a date to put an end to one of the chain’s flagships in recent years and on June 16, Sálvame will broadcast its last program after fifteen seasons on air.
The space of the heart that has flagged for almost two decades the table in the chain of Fuencarral has suffered an obvious wear and tear in terms of its audiences in recent years, in addition to an erosion in its practices by some of the collaborators, which would have alerted the new managers of the group, with its executive president, Borja Prado, at the helm, and would have made them take a decision that from the outside some see as an attempt to eradicate the model popularly known as crap television.
The disappearance of Sálvame leads to a second headline, which El Mundo itself has also undertaken to advance. And it is that the new Telecinco afternoons will end up in the hands of one of its most charismatic faces: Ana Rosa Quintana. According to the rotation, it will be the journalist who is at the head of the leading program in the mornings with an average of 18% screen share who will be in charge of refloating the audience lost in recent months in this time slot.
Ana Rosa Quintana will continue to direct the political debate of her program in the early hours of the morning, at least until the next municipal elections, and it will be her colleague JoaquÃn Prat who will succeed her for the rest of the day, although it remains to be seen what happens with him, since he is also in charge of the space Ya es mediodÃa.
From the internal perspective of the medium, this change is also particularly significant considering the cold war between Ana Rosa’s same production company, Unicorn Content, and L a Fábrica de la tele, which was in charge of the heart space . According to this information, the Deluxe , which usually varies on weekends between Saturday and Friday, will also disappear.
After doing without Paolo Vasile as manager a few months ago, the company’s new management, with Alessandro Salem at the helm and with Borja Prado as the new executive president, set itself the goal of washing the face of a Telecinco every time further in audiences than its main competitor, Antena 3, and with content very focused on the pink universe that not everyone saw favorably. Salem himself had made statements in the media in which he advocated for a more “respectful, familiar and friendly” television. In the new season comes the time for real change, with the future up in the air for faces like Jorge Javier Vázquez, with a contract until 2025.
