In times of overload of information in the cosmetics sector, the need to find firms with a slow philosophy, which transparently transmit their production processes and offer quality products at affordable prices is almost impossible. But among the emerging firms of the season, one in particular stands out that has all that and is also local.

Shizü was born in Barcelona in 2022 with the aim of simplifying beauty routines through the use of quality products at an affordable price. In its fight for the democratization of luxury cosmetics, the firm proposes for its clients a routine of three easy steps, with products that are characterized by their excellent formulation, natural, organic ingredients, cruelty free and without alcohol, parabens or artificial fragrances. .

“For us it is essential to take care of the skin and respect the skin barrier,” explains the founder of the firm Carla Forcada. The truth is that there is a lot of misinformation in this market and using cosmetic products without knowing what they contain can have very negative repercussions, sometimes even permanent, on the skin.

To do this, this Catalan firm has developed a simple but effective routine with three products: two serums with different functions and a moisturizing cream. The first, the Vitamin C and Ferulic Acid serum, focuses, according to the firm, on reinforcing the protection of the skin against external aggressions, in addition to preventing premature aging by stimulating the production of natural collagen.

In a second step, the hyaluronic acid serum provides an “intense hydration shot and reduces the formation of wrinkles” and, finally, the Restore cream stimulates the restoration of the skin barrier and achieves a juicy and shiny finish.

“After more than two years of hard work, we are proud to have created a basic routine with highly effective products and with visible results,” explains Forcada. And it is that among the active ingredients used by the firm are true treasures for care such as rosehip, peptides, squalane, açaí extract, avocado oil and of course hyaluronic acid.

There are many influencers who have already included this cosmetic firm in their beauty routines. Far from wanting to compete with big brands or invest in advertising campaigns, it focuses on what is important: providing a natural product that really works.