Starting tomorrow, Barcelona will become a testing ground for a new immersive and digital fashion experience at the hands of H
It is also a pioneer in incorporating into its physical store, and along with new clothes, a space to sell a careful selection of second-hand clothing and accessories from other firms. The objective is to seduce the digital natives of generation Z with a totally groundbreaking concept that is part of what is known as an omnichannel experience.
H
An immersive first room, with two large screens that detect movement and interact with the public, and a “fashion stories” gallery, with novelties and emblematic pieces from the Swedish brand’s archive, welcome consumers. There an aperitif of the new summer 2023 collection is shown.
The immersive and digital experience continues with another large screen through which mannequins parade. Thanks to a QR, buyers can choose which models are shown in motion on the screen and the accessories to round off the look, which can be purchased in the store or on its online channel.
Undoubtedly one of the most surprising novelties is located in the Divided area, dedicated to younger fashion. It’s about what H
Another initiative that has turned the Barcelona store of H
It is a careful selection of some 360 ​​pieces and some accessories for women from the most diverse brands that will vary every week according to the trends that H
The immersive experience and that all-in-one that the Swedish firm promotes in Barcelona is completed with a renewed assembly of its home line, a space where you can have coffee from the renowned local company Syra Coffee, and an area for the most little ones play with Lego.
Ralf Wein, Director of the Southern Europe Region of H
