Impact data on the economic repercussion of the applications. An independent report from Analysis Group establishes that Apple’s App Store ecosystem facilitated turnover and sales of 1.1 trillion dollars (just over 1 trillion euros) worldwide during the year 2022. The study points out that more than 90% of that huge amount were transactions that occurred outside the apple company’s application store, so they are business from developers and other third parties without Apple obtaining commissions.
The report explains that the App Store grew at a much higher rate in the first two years of the pandemic, 2020 and 2021, between 27% and 29% per year, a phenomenon that is explained by changes in consumer habits. due to the transformation of many orders of daily life. The evolution of the Covid-19 and the progressive opening of the countries also modified the application store. Those related to personal activities grew a lot, such as travel (84%) and transportation services (45%). On the contrary, those that had grown with the confinements, such as those for food, moderated their growth.
Variations between world regions due to a difficult global economic environment, with drivers including inflation, the strength of the US dollar, and regulatory difficulties in the gaming industry in China. Representing the largest mobile commerce component of the ecosystem, overall retail sales in iOS apps posted strong growth in 2021 (up 24%) and grew even more in 2022 (up 32%).
The report authors, Juliette Caminade and Jonathan Borck, explain that this data is due to the fact that overall retail trade was driven in part by an increase in the share of use of iOS devices in China, which has historically been the largest contributor to the general retail category.†Ad spend was “substantially higher†in 2022 compared to 2021 as a result of big global trends in short video apps like TikTok, retail like Amazon, and podcasts, which fueled the general increase in in-app advertising.
Since the creation of the App Store 15 years ago, the store has 123 times more applications. The number of annual downloads multiplied by 15 between 2009 and 2022. To date, Apple users have downloaded applications more than 370,000 million times and developers have obtained more than 320,000 million dollars (300,800 million euros) in Profits. During 2022 alone, the company’s review system has rejected 1.7 million apps for not conforming to its trust and security policies. Since 2020, 5,000 million dollars (4,700 million euros) in fraudulent transactions have been avoided.
