Fragrances define us. Not only for their aroma but for what they represent. For that something with which we feel identified, which connects with our attitude towards life or with the way we see the world. It symbolizes even our values, aspirations and dreams. When we choose a fragrance, we are introducing ourselves: this is me and this is my scent.
This is because the perfume connects with the most emotional part of the brain. This is explained by studies such as Perfume and its link with the person, carried out by Kantar for Stanpa, which also talks about the power of aroma in non-verbal communication. And it is that, a perfume is capable of emphasizing our character and projects the personality and way of being of each one.
Bold and determined. Inspired by the recklessness of a seasoned and modern adventurer. Of a man who combines his physical, intellectual and emotional forces to advance his journey, beyond his limits, and increase his capabilities through mastery of technology. This is Prada Luna Rossa Ocean Eau de Parfum, by Prada. And if you feel like this, this is your aroma.
So is Jake Gyllenhaal, protagonist of the campaign. He plays the part of an intrepid adventurer who is pushed to challenging and unexplored limits when he answers the magnetic call of the ocean. Gyllenhaal is the explorer at the helm of the new Prada Luna Rossa Ocean fragrance.
The American actor and producer combines physical and intellectual strength with an understanding of technology and innovation, mastering them to improve himself and his craft, fully aware of his own limits, yet eager to exceed them. Beneath the billowing sails of the state-of-the-art masterpiece Luna Rossa yacht, and on the waves of a powerfully dynamic ocean, Gyllenhaal breaks new ground at full speed, towards an ethereal red supermoon.
That technology is like an extension of ourselves, that we can push beyond our own barriers and open new horizons is what this intense and sensual new fragrance represents. The audacity of Prada Luna Rossa Ocean EDP is born from the vertex where man meets his determination, where his power meets that of the machine. And it is that, in a fusion of craftsmanship and cutting-edge technology, the fragrance drives Prada’s journey through avant-garde, experimentation and sophistication.
Under the creative direction of Miuccia Prada and Raf Simons, the fragrance has been blended by IFF master perfumers Anne Flipo and Carlos Benaim and is the result of pioneering technology combined with nature’s best ingredients. The Eau de Parfum sees the Eau de Toilette intensified, further promoting the facets of sophistication and sensuality. A cutting-edge molecule that enhances the intensity and diffusing power of the ingredient, AmberXtreme® increases the potency of fragrances.
There’s the invigorating, sparkling sensation of grapefruit, enhanced by the presence of fresh and spicy juniper berries and spicy elemi essence: an aromatic wave. Sage forms the heart of the fragrance, with warm notes of amber, honey and lavender. There is also the creamy iris accord characteristic of Luna Rossa Ocean, which awakens the vitality and verticality of the incense, augmented by the elemi and amber woods.
A heart of Haitian vetiver created for Prada rests at the base of this new olfactory creation, rarefied with a patchouli note that offers light and smoky notes that bring a woody and full-bodied magnetism to the fragrance. Finally, a vanilla bean chord that rounds it off in a trinity of warm amber notes (vanilla, benzoin), which reinforces its sensuality.
The bottle accompanies the essence of the new Prada Luna Rossa Ocean Eau de Parfum and, therefore, becomes an immersion in the blue depths of the ocean, capitalizing on the iconic codes of the Eau de Toilette. Masculine, sophisticated and contemporary, it is inspired by technological excellence, by the elegant and dynamic beauty of extreme sailboats, by a force of the elements that is reflected in the materials and design.
Naturally, the bottle hints at the power that lies within and is lacquered in a sophisticated gradation of heightened magnetic blue, a reference to the new depths of heightened intensity of the Eau de Parfum, to the intrigue of fathoms. that lie below and the luminous play of light on the surface of the water and the mysterious sensuality of the ocean.
All that. A sleek black nocturnal cap is topped with a red dot, a symbolic reference to the luna rossa: the red moon. The one to which he travels, sailing the sea and breaking down limits, the modern adventurer who chooses Prada Luna Rossa Ocean Eau de Parfum as his fragrance.
