The RCDE Stadium has been renamed Stage Front Stadium after the agreement presented this morning between Espanyol and the American ticketing company. The club has not wanted to reveal too many details of the association, which will last for the next five years at a rate of one million euros per year while the team is in the second division. In case of promotion, the agreement will be juicy superior. In the words of Toni Alegre, deputy general manager of Espanyol, it will be “one of the three best deals in the First Division,” he said.

Espanyol joins its image to that of Stage Front, a ticket sales company for different events, born in 1984, with close to 40 years of experience therefore and with 400 million annual turnover. Mao Ye, CEO of Espanyol, stressed that this “union of forces will provide added value to the club. It is an international brand. The value of the Espanyol brand is also international. And we look at the East, but also at the West. It is the best partner that can accompany us to grow”. In addition, he assured that this agreement marks “day 1 of a new era for espanytol. We would have liked to present it in another sporting context, but this is a first-class agreement, ”he assured.

Toni Alegre, deputy general manager of Espanyol, revealed that “negotiations began seven months ago. When you consider this type of agreement, you value above all the profile of the company with which we are going to link the name of Espanyol. This is a company with nearly 40 years of experience in event ticketing. Future and present company with 400 million turnover. It will give added value to the facility”, he explained. In addition, he highlighted that “the fact that Stage Front is an American brand will give us relevance and international visibility. The stadium will have more life and more activity. We believe that we can make all of this shine more”.

Karl Roes, CEO Stage Front explained that they fell in love “with the team from the beginning. Love at first sight. So many dedicated fans. Of all generations. It is not something common. A team with a history of 122 years. The relationship from the beginning was very good. We fell in love with Barcelona, ​​the team, the stadium. I am convinced that the future will be bright, ”he explained.

For his part, Christian Griffith, VP Marketing of Stage Front, explained that “the fans are the most important thing. We want to elevate and amplify your experience. We don’t want them to just buy tickets, we want to give them opportunities to meet the players or get to know them, get closer to the stadium and create added value”, he summed up.