“If gray had a smell, what would it be?” asked François Demachy, the Maison Dior perfumer for so many years and creator of many of its most iconic fragrances. Interesting color that goes beyond the simple mixture of black and white to take over nuances and subtleties. Inspiring, without a doubt. Versatile and open-minded. A color that Christian Dior loved and made emblematic. Demachy reinterpreted it in olfactory notes for the house’s most exclusive line of perfumes, the Collection Privée. His instinct and his nose guided him towards an intense Cyprus, genderless, modern and classic in equal measure.
“I was inspired by a composition where jasmine, bergamot and notes of wet undergrowth are mixed. His wake has a sophisticated, faceted elegance,” she explains. He was right, because Dior Gray is one of those modern perfumes that transcends genres and cultures, that makes itself noticed without invading spaces, that invites challenges and confidences. And she has found the key to conquer some young people who recognize themselves in his notes.
Breaking with the muse model or unique image, Dior brings together an eclectic generation of young talents to embody the new era of Gray Dior. The American actresses Jenna Ortega and Maya Hawke, the Chinese singer Liu Yu Xin, the multidisciplinary artist Fai Khadra, the South African actress Thuso Mbedu and the French rapper Orelsan, join the British actor Joseph Quinn in a group campaign that challenges them to reveal to us what who dare to be, to do and to dream claiming their desires.
Multicultural idols of a time that values ??diversity and authenticity, they pool their audacity to share a facet of their personality, like a mirror of a perfume that breaks out in chords. Together, with creativity as their banner, they build the trail of Gray Dior. Jenna Ortega “risks everything”, Joseph Quinn “gives herself without limits”, Maya Hawke “reveals herself”, Orelsan “speaks without filters” Liu Yu Xin “immerses herself in color”… We will have to stay tuned to get to know them better and find out how They have risen to the challenge. They do not lack audacity.
A meeting of floral and woody notes with jasmine and bergamot. It has earthy chords reminiscent of the smell of wet earth. Aromatic, clean, recognizable and unisex.
