The Spanish artist Alejandro Sanz, who has sold 25 million records worldwide and has won 25 Latin Grammys and 4 Grammy Awards, among other awards, has signed with Sony Music, the “leading record company in Latin America”.
In a statement sent to the media, Sony Music has announced the arrival of Sanz, “the most awarded Spanish artist and one of the most admired on the international scene”, and who has highlighted that he has made a stop on the way to his current turns to close a “historic agreement” with the record company.
In this way, Alejandro Sanz, who in 2010 obtained the gold medal for Merit in Fine Arts and in 2013 was named Doctor Honoris Causa by the University of Berklee, leaves Universal Music Spain, where he arrived in 2011.
According to the statement, Alejandro Sanz shared his joy on his first visit “to his new home”: “Happy to join the Sony Music family, a company in which I have many friends, with whom I share the love of music. I am sure that together we are going to have fun doing what we like the most.”
Afo Verde, Chairman and CEO of Sony Music Latin Iberia, has also been very happy with the incorporation of the artist from Madrid: “We are very honored and excited to welcome Alejandro to Sony Music and we deeply hope that this will be a very happy in his life. It will undoubtedly be a luxury for all of us to work from today with a wonderful artist, and not only because of his professional excellence, but also because of his human quality”.
For his part, José María Barbat, President of Sony Music Iberia, wanted to share that Alejandro Sanz is a signing that makes him very excited for multiple reasons. “Because he is one of the Latino artists of Spanish origin with the most brilliant track record that one can imagine,” he said, but he also stressed that he has been able to “be an exceptional witness” to his career. “He is a wonderful person. For me, and for all of us who are going to work with him, it is a great honor to welcome him to the Casa del Artista”, added Barbat.
After announcing his signing by Sony Music, Alejandro Sanz will continue with his current tour, with more than 60 dates already confirmed and, after performing in Spain throughout this summer, he will cross the pond again to land in the United States and Mexico in September and October.
For its part, Sony Music Entertainment “is one of the largest record companies in the world” and that throughout its history “has played a pioneering role in music.” Today, it operates in more than 60 countries, “supporting a diverse roster of international superstars, budding artists and independents.”
