Sonsoles Ónega faces the biggest professional challenge of her life in the coming days. The presenter who left Mediaset a year ago is preparing to fight face to face against the last days of ‘Save me’. The long-running evening show comes to an end this Friday ready to fill in as many hours as possible before leaving at sunset. However, Atresmedia has prepared an interesting strategy to combat the heart of Telecinco.
The evening program presented by Ónega, ‘Y ahora Sonsoles’, will be broadcast from 6:00 p.m. to 8:00 p.m. starting this Tuesday. The idea is that he tries to take away as many viewers as possible from the show that Jorge Javier Vázquez has hosted for years. The chain based in San Sebastián de los Reyes relies on its star presenter in the evenings to eclipse the decline of ‘Save me’, despite the fact that Telecinco is also thinking about how to counteract this turn.
The natives of Fuencarral have opted for a risky strategy to close their stage with the greatest number of spectators possible. The La Fábrica program from its beginnings had a duration of four hours, from 4 pm to 8 pm. However, that last hour of broadcast was suppressed a few months ago, leaving it simply at three until now, the first being Orange and the last two Lemon. For this Friday, however, they would return to those initial four hours.
Those responsible for ‘Save me’ revealed that the final program of his career would occupy the entire afternoon slot, from approximately 4:45 p.m. to 9 p.m., just before the Telecinco News. This represents a major challenge for Sonsóles Ónega, who must close the week covering less than half of the last ‘Save me’ in history. A complicated task, but one that the presenter has shown to be willing to take on since she arrived at Atresmedia. In her entire career, the Madrid woman has only missed the program once.
This strategy would also prepare the ground for the great evening war in the fall. The arrival of Ana Rosa Quintana to the coveted slot starting in September has put all interested chains on alert. ‘TardeAR’ can become a tough hole to crack in San Sebastián de los Reyes, and this strategy to cover the end of ‘Sálvame’ could be a mere test for managers to see if Ónega is able to compete.
At the time, Ana Rosa was responsible for Sonsoles at Mediaset, and the relationship between the two was always cordial. The departure of the Madrid woman from Telecinco to Antena 3 inflamed the spirits of many colleagues in Fuencarral, mercilessly criticizing the decision. Quintana, for her part, had nothing but good words for her ex-partner, even going so far as to send her a WhatsApp message wishing her the best of her in her new stage.
