With a corporate image renewed with the color red and under the motto “The strength of our football”, the employers’ association presented its new traveling companion. It is about the Canadian video game company EA SPORTS.
This alliance will bring him 30 million euros for each of the five seasons of the agreement as well as a game of television rights valued at around 1,800 million.
The new LALIGA symbol, which adopts a capital letter, is represented by the symbol LL. The name of the First Division is now called LALIGA EA SPORTS. The Second Division will be called LALIGA HYPERMOTION, referring to the technology used in the EA Sports video game.
“I’m always excited but today more”, said the president of LALIGA Javier Tebas in this regard. “We close a stage that is very symbolic with the rosco that has accompanied this competition since it was created as the LFP, then LaLiga, and now we are accompanied by other symbols that reflect what football is today, more technological and digital,” explained the executive.
